Privacy Policy

Word Search Meow — Privacy Policy

Effective date: October 9, 2026

1. Who we are

Word Search Meow is operated by Yum Yum Gaming Labs Private Limited, trading as Yum Yum Labs (“we”, “us”, or “our”), located at 3rd Floor, 2602, 26th Main Road, Sector 1, HSR Layout, Bengaluru 560102, India. We are responsible for the personal information we process as described in this policy.

This policy explains how we collect, use, disclose, and protect personal information when you play Word Search Meow or contact us. It also explains your privacy choices and rights.

Privacy contact: vinesh@yumyumlabs.com.

This policy provides information about our practices. It does not replace any consent or permission required by law or your device platform.

2. Information we collect

Depending on the features you use, your device settings, and your privacy choices, we collect information directly from you, automatically through the game and its software development kits (“SDKs”), and from service providers and app stores.

Gameplay and app activity

We collect a game or installation identifier and information about your activity, such as levels started and completed, puzzle-solving time, session activity, hints and powerups used, virtual currency balances and transactions, rewards claimed, story progress, and interactions with features such as gifts and character conversations. We use this information to operate the game and understand how players use it.

Device and technical information

We and our providers may collect your device model, operating system, app version, language, country or region, IP address, network information, timestamps, crash reports, and diagnostic logs. An IP address may be used to estimate your general location.

Advertising and measurement information

Our advertising and measurement partners may collect advertising identifiers, such as the Android Advertising ID or Apple Identifier for Advertisers where available and permitted, other app or device identifiers, ad impressions, ad clicks, rewarded-ad activity, and installation or campaign attribution information. These partners may also receive device information, IP addresses, approximate location, and consent or opt-out signals.

Purchases

If you make an in-app purchase, we receive information needed to verify and deliver it, such as the purchased product, transaction or order identifier, purchase time, receipt or purchase token, and purchase status. Purchases are processed by Google Play or the Apple App Store.

Information you provide

If you contact us, we collect the contact details, messages, attachments, and other information you choose to provide.

Meowchat messages and AI processing

When you use Meowchat, we collect and store the messages you type and the generated character responses. We send your messages, prior conversation history, player identifiers, and relevant gameplay context to Anthropic, the provider of Claude, to generate responses using a Haiku model. Your messages may include personal information depending on what you choose to share.

We use your Meowchat conversations only to provide the chat feature. Authorized personnel can access stored conversations. Anthropic processes the information it receives under the terms and policies applicable to the service used; its privacy and data-retention information is linked below. You can choose not to use Meowchat. Please avoid including passwords, payment details, or other sensitive personal information in your conversations.

Our current practice is to store Meowchat conversations indefinitely, without automatic expiry. You can request deletion by emailing vinesh@yumyumlabs.com, as described in Sections 8 and 10.

3. How we use information

We use personal information, depending on the features you use, to:

• Run the game, save progress, deliver rewards, and provide the features you use.
• Store Meowchat messages and generated responses, and send messages, conversation history, player identifiers, and relevant gameplay context to Anthropic to generate character responses.
• Verify purchases, deliver purchased items, and support purchase restoration where available.
• Analyze gameplay, retention, feature use, and app performance.
• Improve puzzles, stories, the game economy, and the player experience.
• Show ads, administer rewarded ads, measure advertising performance, and understand which campaigns lead to installs.
• Provide personalized advertising where permitted and consistent with your choices.
• Diagnose errors, prevent fraud or abuse, secure our services, and handle support requests.
• Send game notifications where enabled and comply with legal obligations.

4. Advertising and your choices

Word Search Meow contains advertising, including interstitial and optional rewarded ads. We use AppLovin MAX to mediate ads. Our active advertising networks are Meta, Pangle, Moloco, Liftoff, Mintegral, AppLovin, Google AdMob, and Unity Ads.

Some ads are personalized. Advertising partners may use identifiers and activity from our game together with information from other apps or websites to select ads they believe will interest you and to measure their effectiveness. Other ads may be selected using contextual information, such as the app you are using or your general location.

Where required, we request consent before processing information for personalized advertising or accessing device information for advertising. We use Google's consent management solution to present applicable privacy messages and record your choices.

You can review and change your advertising consent through the game settings.

You can also manage advertising identifiers and tracking permissions in your device settings. On iOS, you can manage tracking permission under Settings → Privacy & Security → Tracking. Android advertising settings vary by device and operating system.

Declining personalized advertising does not necessarily remove ads. Depending on your location, choices, and the ad provider, you may receive contextual, non-personalized, or limited ads. Non-personalized ads may still involve some processing for delivery, reporting, fraud prevention, or frequency controls.

Rewarded ads are optional. Choosing to watch one does not replace any separate privacy consent that is required.

5. Analytics and service providers

We use Google Analytics and Firebase to understand gameplay patterns and improve the game. We use Adjust and Tenjin, mobile measurement providers, to measure app installs and marketing campaign performance. Analytics may connect events to a game, installation, or device identifier, so this data is not necessarily anonymous.

Our providers include:

Providers process information on our behalf or, where applicable, for their own purposes described in their privacy notices. Their role depends on the service and processing involved.

6. When we disclose information

We disclose relevant information to providers that support hosting, analytics, advertising, purchase verification, customer support, security, and other functions described above. In particular, we send Meowchat messages and the conversation history, player identifiers, and relevant gameplay context described above to Anthropic for AI processing.

We may also disclose information:

• To comply with law, legal process, or valid requests from public authorities.
• To investigate fraud or abuse and protect the rights, safety, and security of our players and services.
• During a merger, acquisition, financing, reorganization, or sale of our business, subject to applicable protections.
• At your direction or with your consent.

We may use or disclose aggregated or de-identified information where it no longer identifies you, subject to applicable law.

Advertising disclosures may qualify as a “sale”, “sharing”, or processing for targeted advertising under some privacy laws, even when no money is exchanged for the information. Your rights regarding these disclosures are described below.

7. Legal bases, where applicable

Where applicable law requires a legal basis, we rely on:

• Performance of a contract: to provide requested game features and fulfill purchases.
• Consent: for personalized advertising, device tracking, or other processing where consent is required.
• Legitimate interests: to maintain and improve the game, provide support, and prevent fraud, where permitted and after considering your rights.
• Legal obligations: to comply with applicable recordkeeping, tax, and other requirements.

We do not rely on legitimate interests to bypass a consent requirement. You can withdraw consent without affecting the lawfulness of processing that occurred before withdrawal.

8. Retention

Our current practice is to retain personal information held in our own systems indefinitely, without an automatic expiry period, subject to deletion requests and applicable legal requirements. This includes stored Meowchat messages and generated responses. Information is not automatically deleted simply because you stop playing.

You can request deletion by emailing vinesh@yumyumlabs.com. We handle requests under applicable law, including any permitted or required retention exceptions. For example, certain purchase or security records may need to be retained for legal obligations or the establishment, exercise, or defense of legal claims.

Third-party providers have their own retention practices; our indefinite retention practice does not mean that every provider keeps information indefinitely. The retention applicable to Anthropic processing depends on the service, settings, and contractual terms used for our integration.

Uninstalling the game does not automatically delete information already held on our servers or by providers.

9. International processing

We are based in India. We and our providers may process information in other countries.

International transfers are subject to applicable data protection requirements. You can contact us at vinesh@yumyumlabs.com for information about the countries where your information is processed and any applicable transfer safeguards.

10. Your privacy rights

Depending on your location and applicable law, you may have rights to:

• Obtain information about our processing and access a copy of your personal information.
• Correct inaccurate information or request deletion.
• Object to or restrict certain processing.
• Receive eligible information in a portable format.
• Withdraw consent.
• Opt out of the sale or sharing of personal information or targeted advertising.
• Complain to your local data protection authority or appeal a decision on your request where applicable.

To make a request, contact vinesh@yumyumlabs.com. Include your in-game player or support ID if available so we can locate the relevant records. Do not send passwords or full payment-card details. We may ask for information reasonably needed to verify your identity. We respond within the periods required by applicable law, subject to lawful exceptions.

To request deletion of your personal information, including your game data and stored Meowchat messages, email vinesh@yumyumlabs.com. We will assess and act on your request under applicable law, including relevant legal retention exceptions. We will involve our service providers where required and applicable. This is an email-based request process.

Deleting game information may permanently remove progress or access to associated features. App-store subscriptions, if offered, must be managed separately through your store account.

California and other U.S. state rights

Where applicable U.S. state privacy laws apply to our processing, you may exercise the rights they provide, including access, correction, deletion, portability, and opting out of sale, sharing, or targeted advertising.

The categories described in Section 2 include identifiers, internet or app activity, commercial purchase information, approximate location, and the contents of support communications and Meowchat messages. Free-text messages can contain additional categories of personal information depending on what you choose to write. Their sources, purposes, and recipients are described in Sections 2–6.

For applicable opt-outs, use the advertising privacy controls in the game settings or contact vinesh@yumyumlabs.com. An authorized agent may submit requests on your behalf, subject to legally permitted verification. We will not discriminate against you for exercising your privacy rights.

If an appeal right applies and we decline your request, you can appeal by emailing vinesh@yumyumlabs.com with “Privacy appeal” in the subject line.

11. Children

Word Search Meow is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact vinesh@yumyumlabs.com, and we will investigate and take appropriate action.

Where local law establishes a higher age or requires parental consent or additional protections, those requirements apply.

12. Security

We use reasonable technical and organizational measures to protect personal information. No system or transmission method is completely secure.

13. Third-party services

Ads and external links may lead to services operated by other companies. Their privacy notices apply to their own collection and use of information. We encourage you to review those notices before providing information.

14. Changes to this policy

We may update this policy as our game or practices change. We will publish the updated version and revise its effective date. Where required, we will provide additional notice or obtain consent before a material change takes effect.

15. Contact us

Data controller/operator: Yum Yum Gaming Labs Private Limited, trading as Yum Yum Labs
Address: 3rd Floor, 2602, 26th Main Road, Sector 1, HSR Layout, Bengaluru 560102, India
Privacy and deletion requests: vinesh@yumyumlabs.com